..nually updated. It ran like that until February of this year when I realised that I needed to put it on a Content Manag..

..ements system. So we relaunched in February on a new platform to allow my writers to publish their own articles.

We have a team of about six ranging from writers, to publisher and sponsorship chasers.

Our articles are centred around opinion pieces rather than videogame news. It's nearly impossible to compete with the lar..

..ger international sites. So we don't.

... arm of videogame publishers are usually sent to us a day or two after everyone has already read about the news on the..

.. US sites.

We try to put forward our point of view. These days it seems that online media - successful online media - is all about p..

..ersonalities. Just look at Perez Hilton.

... was 'banned' from Australia, reigniting the lack of an R 18+ rating for videogames in our country.

Each time a game isn't rated down under we get attention from overseas press, which I think is helping us get a litle mor..

..e recognised.

.. release.

It's my opinion that it's the same reason teen horror movies are rated R. It's part of the appeal. Left 4 Dead 2 is a zom..

..bie shooter. It's now the "zombie shooter that was nearly banned!"

We're actually in the middle of the 'silly season' for videogame releases. After I finish up with this interview I'm goin..

..g down to grab Brutal Legend - the Jack Black starring Tim Schafer masterpiece.

Though if the overseas reviews are anything to go by, 'masterpiece' might be an overstatement.

..tial.

Our readers want to here what I think of the game. Not whether I agree with the review from Giant Bomb. While you never s..

..tate it in the review, it definitely shows if you've read someone elses.

(Apologies for the typos. I will cover them all up with Notting Hill phrases like "classic" and "bastard")

..veloper. It's also been a great way to study social media and I've really learned a lot.

It's terrible being your own client. You constantly work on your project when it doesn't need it.

If I charged myself by the hour the bill would be very high.

It's more 'in your face' than an RSS Feed Reader because it's on your phone and on your browser.

Facebook not so much.

Maybe Facebook users don't want their friends to know that they play videogames.

But now think about all your friends and how many of them play some form of videogame - on their phone or on their PS3.

.. in their late 20s and early 30s.

There's still a select group of gamers playing World of Warcraft in their dark computer rooms until all hours of the morn..

..ing... most of our visitors are playing with a beer on a Saturday night before they go out to dinner with friends.

I think this is what they call 'casual gamers', but casual gamers seem to becoming the majority.

..that you would have with your mate while you were playing a game over Xbox Live anyway.

"Hey, did you see the new trailer for such and such. It looks awesome! See it's coming out in December. Rah rah rah."

From my experience, people want to talk about videogames. It interests them as much as talking sports.

Our forum and the comments on our articles are the perfect place to do that.

I don't think we're unique in that aspect though. I think most blogs can claim that their community is the key to their s..

..uccess.

I thought this might have been a point of difference. By formatting our articles with care we could be more like a magazine.

It turned out that this was too time consuming so we evolved to a content management system.

Over time you learn how to promote your content on your website and how to layout your home page to get the most out of y..

..our writer's content.

I think it's at a point now where I won't have to change much for a little while. It seems to be running itself.

The point of That Aussie Game Site as a project was to spend as little as possible.

When it comes to putting together video content not everyone can do it with the quality that I would require.

And not everyone has the equipment to do it. Still, eventually I would like to do video reviews and offer video content t..

..o compliment our written content.

..cast.

Again, it was a time issue and was tough to put together with Aaron being in WA, Sam being in SA, Drew being over at Nort..

..hlakes.

I felt that what Thumbpad were doing was so close to what we were doing with our podcast, so I asked if they wanted to jo..

..in forces and they did. That was one of my best decisions as managing editor.

http://www.thataussiegamesite.com.au/thumbpad

Having said that, a That Aussie Gamecast Reunion show might be on the cards.

I'm waiting on a returned call from Harry Connick Jr.

A friend of mine recently had a baby boy and I have pictures of him playing Call of Duty while bottle feeding his kid.