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This tweeterview was between:
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The tweeterview as recorded:
| Q1: | "Welcome to our twitterview. Today me meet Andrew Spong, medical publishing specialist and social media consultant at h.." |
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More on Q1...
..ttp://stwem.com/
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Hi Alain. Thank you for inviting me to participate in this Twitterview. I am looking forward to it
| Q2: | "Why www.stwem.com? Is social media mature enough to bring consultancy on that?" |
At the core of the STweM concept is the idea that 'we' can achieve more than 'I' can. I help scientific, technical and med..
..ical ('ST...M') communities transition from the transactional to the relational mode by building effective social media ..
..presences
| Q3: | "Which part of these communities are more willing or unwilling to use social media?..." |
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I mean, slow adoption is because of companies, docs, technicians...?
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I think everyone would like to be doing more than they do. In this economic climate, that isn't easy. The critical thing i..
..s to do *something*. Develop a social media governance policy. Listen. Know why you're participating.Take small steps. A..
..dapt.
| Q4: | "Can you remember a big failure in this field and its consequences?" |
There have been so many! I'd rather not 'name and shame' but some early pharma blogs were... terrible. However: I believe ..
..in 'failing better'. Nothing is ever perfect. 'Everything flows'. It's better to adapt or start again than just disappea..
..r and abandon your community.
| Q5: | "Let's try with a good case of success. What could they gain? I'll be de Devi'ls advocate here... " |
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Why do some STM they even need social media? They may think if their events are big enough, they'll be noticed anyway.
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Conference attendances are falling. Why? Partly economic, partly because communities are coming together in different ways.
Tweet-ups, unconference, health camps are booming. STM publishers should see sponsorship opportunities here rather than ju..
..st at big shows. These new events are being organized by tomorrow's key opinion leaders. STM needs to ask whether its in..
..visibility may prefigure in these space may prefigure its decline.
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How do you see the medical publishing industry today?...
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| Q6: | " Is there room for credible scientific publishing after several recent scandals of 'fake' journals?" |
I see it as being in danger of being disintermediated: cut out of the publication process altogether. In today's conversat..
..ional economy, trust is everything. Trust, once lost, is hard to reestablish. Some of the recent incidents have catalyse..
..d opinion against STM. There is a lot of work to do within these communities to put that right.
| Q7: | "Are current business models, companies, CEOS... the right people to do this, or is there the need for a generational s.." |
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..hift?
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That's SUCH a good question. Firstly: this isn't a question of switching off all existing models, & migrating everything i..
..mmediately. However, many existing organizational hierarchies and business models seem incapable of managing any sort of..
.. transition at all. See Michael Nielsen's prescient article from a few months ago on this subject.
| Q8: | "Do you find it difficult to be heard by those old-fashioned hierarchies? How to move them to action?" |
No-one is going to listen until STM has moved on from denial, through to acceptance, then change. Perpetual change.
These are vast, complex companies with all kinds of issues. Now is not a great time to be big, but there *is* hope, for ev..
..eryone.
| Q9: | "Social media require a big cultural change. According to your experience, are physicians ready to listen?" |
Absolutely. Physicians are listening to, participating in, and creating dialogue. @amcunningham is a model example of this..
; see here Twitter lists 'nonukdocs' and 'ukdocs', plus others. Communities like @doctors_net_uk and @doc2doc in the UK an..
..d others across the EU are all happen to nurture dialogue.
| Q10: | "That's fine for networking, maybe even providing some care, but can social media change what is considered scientific .." |
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..publishing or not? Internet's 'wisdom of the crowds' is another form of peer review...
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Why does it appear sometimes to be more credible than, say, The Lancet?
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Good science is good science. Social media doesn't make it any more or less so. However, what it can facilitate are new wa..
..ys of working. Open access, open science, open conversation, open communities: these are all attractors, and their benef..
..its are coalescing.
Traditional peer-review is breaking. Paywalls are crumbling. Article level metrics are developing. Change is coming.
| Q11: | "So you foresee this new media will bring an inevitable change?" |
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i.e. compared to other who claim its mostly hype?
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It's not so much the change of media, as it is the change of mindset. From monologue to dialogue; exclusion to inclusion; ..
..one to many.
We never believe future-predictors. But from an observational perspective, we can see where the interesting work is being ..
..done, and it isn't in the mainstream
| Q12: | "Just one more to stick to the 60 minute limit... " |
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As a co-founder of #hcsmeu you're promoting adoption of social media in healthcare across Europe and a new kind of lob..
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..bying. What have been #hcsmeu effects until now and what do you expect in the near future?
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@whydotpharma and I created Health Care Social Media Europe in August 09. We perceived a need to use social media to bring..
.. together all contituencies: patients, health care professionals, pharma, health systems. We're both passionate about pu..
| Q13: | "Thank you Mr. Spong, it's been a pleasure!" |
I very much appreciate having been offered the opportunity to participate. Thank you for inviting me, and for some great q..
..uestions :)